Perhaps you have already passed by this new, ultra-trendy address, which opened its doors recently and not in just any location, since it is a highly frequented place, which welcomes around 150,000 people every day people: La Canopée du Forum des Halles in the 1st arrondissement of Paris.

Located at number 12 Passage de la Canopée, the Krispy Kreme boutique is open 7 days a week, from 8 a.m. to 10 p.m. Since its opening at the beginning of last month, we can say that the brand has been quite successful since it has enjoyed remarkable success thanks to its number of visitors, tourists and Parisians alike, always there! Some even slept in front of the store the day before its opening, encouraged by the promise of winning up to a year's worth of donuts for the first to arrive!

A success which can be partly explained by the little marketing stunt launched by the brand in November: the distribution of nearly 100,000 free donuts to key locations in the capital.

For the occasion, the American donut giant has teamed up with Wagram Finances to deploy its brand in the capital. This has an ambitious and promising objective: to reach 500 points of sale throughout France within five years!

With an area of around 550 m², the entirely glass store expects no less than 3,000 checkouts per day. Here, the donuts are fried in front of customers, then covered with transparent icing. So, has that whetted your appetite?